REPOWR x TextLocate

In the logistics world, visibility and communication are everything. A trailer is only as valuable as the clarity around where it is, where it’s going, and who’s driving it. That’s why we’re excited to announce a deeper partnership with TextLocate, a leading SMS-based driver communication and location platform. By integrating their solution with REPOWR, we’re making it easier for our customers to track, communicate, and optimize every load with less friction and greater confidence.

What is TextLocate, and why does it matter?

TextLocate offers an app-free, SMS/web-based platform that simplifies driver communications and location updates for brokers, carriers, and logistics operators. 

Key features include:

• One-time location requests via text: Instead of forcing drivers to download an app or be constantly tracked, TextLocate sends them a link they can click once to share their location tied to a specific Load ID.
• Two-way chat and SMS scheduler: Teams can send and receive messages, reminders, and updates directly over SMS.
• Automated POD (Proof of Delivery) requests: As loads are delivered, the system initiates document or image requests automatically.
• Fraud prevention and phone validation: Tools to detect suspicious driver numbers and reduce risks of double brokering.
• Easy integrations: TextLocate already integrates with systems like McLeod, and supports APIs and data forwarding to streamline workflows.

Behind it all is the mission: remove inefficiencies in load communication, reduce check-call overhead, and deliver real-time visibility without burdening drivers. 

Since its founding, TextLocate has helped customers achieve:

• A 54% increase in overall tracking
• A 76% response rate from drivers to location requests

These kinds of gains are transformative in the high-variability, low-margin world of freight.

Why this partnership matters for REPOWR users

At REPOWR, our goal is to turn underutilized trailers into revenue-generating assets through flexible, on-demand trailer sharing. But to make that promise real, visibility has to travel with the trailer throughout its journey. Achieving that level of continuous visibility requires multiple connected layers of communication and collaboration across the supply chain. This partnership adds an essential layer to that ecosystem — strengthening REPOWR’s ability to deliver more reliable, real-time trailer intelligence across the network. 

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When we combine REPOWR’s marketplace and trailer-matching infrastructure with TextLocate’s live communication and tracking, customers get both the flexibility of on-demand capacity and the confidence of operational visibility. That means fewer surprises, better carrier relationships, and smoother execution.

“Reliable, real-time information is a must-have in today’s supply chain. Trailer visibility isn’t a single-sourced insight — it’s a connected network of signals from devices, systems, data, and people. Our partnership with TextLocate adds another layer of reliability to that network, enabling continuous, trusted visibility for every trailer on the REPOWR platform.” — Spencer, Co-Founder, REPOWR

Ryan Rogers, TextLocate Co-Founder and CEO added:

“When TextLocate started, it was from a place of frustration with check calls and manual status updates. We built a simple, driver-friendly system to solve that. Teaming up with REPOWR allows us to embed that transparency into a new layer of logistics - connecting trailers, loads, and communication seamlessly. Together, we’re making it easier for everyone to move more freight, safer and smarter.”

What customers can expect 

Here’s what REPOWR users can look forward to:

• Out-of-the-box support for SMS-based driver updates on REPOWR-managed loads
  
• Dashboard enhancements to show status flags, driver messaging history, and load-level location snapshots
• Alerts and notifications when a driver fails to respond, or when POD is late
• Reporting and analytics on driver compliance rates, response times, and visibility gaps
• Tighter workflow integrations (e.g. with TMS platforms) so less toggling between systems
  
  

We believe this partnership marks a step-change in how trailer sharing can operate not just with flexibility, but with visibility and trust tightly built in.

If you're a REPOWR customer or prospective partner, we're more than happy to walk you through the new features, integration path, and how you can start benefitting right away. More visibility isn't just a convenience - it’s a competitive advantage in today’s freight market.

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